L’effet Von Restorff, également connu sous le nom d’effet d’isolation, prédit que lorsqu’on présente plusieurs stimuli homogènes, le stimulus qui diffère du reste est plus susceptible d’être retenu en mémoire [1].
Cette découverte a été faite en 1933 par Hedwig von Restorff, une psychologue allemande qui a étudié et pratiqué la psychologie selon les traditions de la Gestalt [4].
L’effet Von Restorff est notre tendance naturelle à mémoriser les choses qui se démarquent du reste, pour leur couleur, leur position ou leur singularité [3].
C’est pourquoi on l’appelle également effet d’isolation. Lorsqu’un élément ressort, notre attention se focalise dessus et le processus de mémorisation commence [2][3].
[1] « The Von Restorff effect, also known as the isolation effect , predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered. [1] »
URL: https://en.wikipedia.org/wiki/Von_Restorff_effect
[2] « The Von Restorff Effect is also known as the isolation effect. The isolated piece of information or incident is more likely to be recalled than an event that blends into the background. When something stands out, you point your focus there, and the process of making a strong memory begins. »
URL: https://practicalpie.com/von-restorff-effect/
[3] « The von Restorff effect is our natural tendency to remember things that stand out from the rest. This is why some people call it the isolation effect. It was discovered in 1933 by Hedwig von Restorff, whose research led him to the conclusion that its easier for us to remember things that stand out for their color or position. »
URL: https://exploringyourmind.com/von-restorff-effect/
[4] « Hedwig von Restorff (14 December 1906, Berlin – 6 July 1962, Freiburg im Breisgau) is best known for her discovery of the isolation effect that bears her name . Hedwig von Restorff attended the University of Berlin where she would also obtain her PhD. Von Restorff studied and practiced psychology according to Gestalt traditions. »
URL: https://en.wikipedia.org/wiki/Hedwig_von_Restorff
